What Is Predictive Analytics and How Can It Improve Business Decisions?
All companies take decisions. Some decisions are minor; for example, choosing a supplier or a date to launch a campaign. But other decisions are more major, such as the quantity of goods to purchase or the markets where the firm should grow, along with the number of employees to hire in the coming quarter. Usually, […]
How Can AI Help Businesses Qualify and Convert More Leads?
Marketing is doing its job well. Prospects are entering the funnel through the website, through Instagram, through Google ads, through WhatsApp. But somehow, along the way between a prospect arriving and a sale being made, there’s something going wrong. The sales team is very busy, but conversion rates are not as high as they should […]
Does Your Business Need a Custom CRM or Can You Use an Existing One?
Eighteen months ago, you subscribed to a CRM solution. Eighteen months ago, you set it up. Eighteen months ago, you got the whole team trained on it. For the first few months, things were fine. But then things changed. You had your team maintain their own spreadsheets since the CRM report did not have the […]
How Can AI Automate Repetitive Business Tasks in the GCC?
Enter any bustling office space in Dubai, Riyadh, Doha or Kuwait City and you will witness the same scenario unfolding differently. Someone is manually typing data from a document into a system. Someone else is emailing the exact follow up message they sent yesterday to a new lead. A third one is collating a weekly […]
How Can a Custom Mobile App Improve Customer Experience?
Now imagine yourself experiencing that special moment when a brand made you feel taken care of as a customer. Not served but truly taken care of. Undoubtedly, the experience was quick, convenient and personalized. The brand knew your taste and preferences. It did everything in less steps than you would expect. Everything seemed to be […]
Can AI Tools Really Save Your Business Time and Money?
You must have heard this a hundred times already. AI will revolutionize your business. You’ll get to save hundreds of working hours every week. AI can replace whole departments. But every single time you hear it, there is always that tiny part of you which wants it to be true since you are stretched out, […]
How Can a CRM Help Small Businesses Manage More Customers?
You started small, just some clients, a notebook, a WhatsApp chat group, and a spreadsheet that kept track of everything. It worked, but suddenly business began booming. More leads were rolling in. Customers needed follow-ups. Information was accumulating. The notebook was no longer sufficient, the spreadsheet went haywire, and all those WhatsApp messages got buried […]
Is Your Business Ready for AI-Powered Digital Transformation?
Every week, some businessman in Dubai gets to read one more article on how AI will shape the future of business. Every week, that businessman stops reading the article and returns to using the same spreadsheet, manual processes, and disintegrated systems they have used for years. It is precisely the point where reading about change […]
What Are the Signs Your Business Needs Custom Software?
That once-handy spreadsheet now takes an entire hour to update. The software that your team is depending on wasn’t designed for your type of business. Three separate tools are being used to deal with one client – but no one knows for sure which of them holds the most updated data. Ring a bell? This […]
Should Your Business Build a Website or a Mobile App First?
You’ve decided to go digital. Perhaps you’re starting a new business or have been running a brick-and-mortar venture and know that now is the right time to make your online mark. You approach a developer and they pose the question, Do you want a website or a mobile app? Suddenly, a straightforward question becomes a […]